Our relationship to work had already begun to change long before the pandemic. But the crisis has accelerated the game and highlighted the new expectations that were emerging. Profound changes that place a heavy weight on the shoulders of companies.
Nearly six out of ten young people (15-34 years old) would not stop working if they won the Loto. The French thus remain generally very attached to work, but they are reviewing their relationship with the company. After two years of pandemic, the BETC agency (Havas group) and Actual, the network of employment agencies from Laval (Mayenne), wanted to know if our relationship to work had changed.
500 women and men, aged 15 and over, were interviewed at the end of 2021. A small specificity of the study, in addition to the general population, it looked at the outlook of what BETC calls “prosumers”.
They represent 20% of the sample. These people influence the habits and behaviors of the general population. The way they act today should be imitated in 6 to 18 months.
If the living environment takes precedence over work for 83% of these famous “prosumers” and for 75% of the general population, work is nonetheless essential in defining identity (66% of “prosumers” think it defines them as people) and structure existence.
It remains largely a source of pride that they like to talk about with friends, family or strangers who ask them what they do for a living. This is the case for 80% of “prosumers” and 62% of the general population.
“This fairly strong gap shows that something is happening and that this pride will become more and more important, comments Clément Boisseau, Global chief strategy officer at BETC. There is no problem with the job. It remains structuring and builds our identity. Not working is for them to cut themselves off from society, from interactions, from the ability to progress and learn things”.